Visual Identity / Logo Design
Swedish Can Factory sets out to streamline packaging in the small-scale beverage industry. Utilizing their own fleet of trucks and refrigerated transport tanks, beverages are collected directly from the producers and taken back to their factory. There, in their automatic production line, the beverages undergo quality control, canning, labeling, and packaging before being delivered to the end customer. Simply put, Swedish Can Factory makes beverage business smooth.
We developed a modern visual identity with a minimalist feel. The idea behind the logo stems from the core notion that Swedish Can Factory provides small-scale producers with the last missing pieces of the puzzle of a smoother beverage business. The colors draw inspiration from traditional brewery greens and alumunium greys, paired with a flashy neon green, providing a powerful tool to easily brand content on a variety of platforms and mediums.
"Orange Studios brought our vision of a clean and professional brand to life, capturing the essence of Swedish Can Factory in every detail of our visual identity and logo design."
Marcus Agerberg, CEO
Orange Studios AB