A circular and modern logotype in text, saying "Orange Studios".A modern circular logotype for Orange Studios, written in text.A circular and modern logotype in text, saying "Orange Studios".A modern circular logotype for Orange Studios, written in text.A circular and modern logotype in text, saying "Orange Studios".A modern circular logotype for Orange Studios, written in text.A circular and modern logotype in text, saying "Orange Studios".A modern circular logotype for Orange Studios, written in text.
Two people wearing rain jackets with the Brizy logo, leaning on a fence at a horse track.

 Brizy

Visual Identity

With roots deeply embedded in the textile industry, Brizy was founded in 1983 with the vision of producing clothing and equipment of the highest quality and a perfect fit to an international arena of harness racing. Today, Brizy is a market leading manufacturer of tailor-made trotting clothes, specializing in custom-fit racing and work/teamwear. 

We were asked to take an holistic approach of the brand’s visuals to achieve communicative uniformity and to strengthen Brizys digital presence. The result is a brand new visual identity, an updated website, marketing material, photography, film and print that all resonates with the core values of the company: quality, craftmanship and professionalism.

Two large urban signs installed on a dark navy wall in a street. On the signs are two images of horses and drivers trotting at a horse race accompanied with a large logo saying "Brizy".The logotype for Brizy on a background of three different hues of navy blue.Several extracts from the brand guideline handbook for Brizy. Some show images of apparel and print branded with Brizy content, some show the logo is to be applied and what typeface the brand is using.Several dark blue boxes stacked on top of each other. The logo Brizy is printed on several places, as well as the product description "Boden Jacket Winter 150 grams".Extracts from a print advertisement for Brizy. Company information, paired with Brizys business idea, to produce perfect fitting clothing and equipment for harness racing, along with inspirational images of the products in use.Three iPhones with Instagram Story ads for Brizy, showing their products being used in a stable as well as on a competetive horse jockey.A man in a stable preparing a horse for training for harness racing. The man is wearing an all black outfit from Brizy.A man and a woman harness racing out in Scandinavian nature. They are both wearing Brizy jackets and pants.An iPad showing the landing page of Brizy's brand new website and shop. A large hero image of a woman, wearing Brizys jacket, onlooking a horse track with horses trotting.Extracts from Brizys Brand Guidelines and Visual Identity document. An iMac and and iPhone on a concrete floor. On their screens are Brizy's new website shown.A navy blue neck-tag with the Brizy icon inside of a black hoodie.

Quote

"Orange Studios captured our brand's core essence with creativity and precision in everything from the updated visual identity and web design to marketing material and film. They have been paramount in the next step forward for Brizy."

Klas Andersson, CEO of Brizy

Get in touch

Orange Studios AB

hello@orangestudios.se

+46(0) 72 719 18 31

Birger Svenssons väg 32B

432 40 Varberg